Digital Marketing computer based test

Welcome to your Digital Marketing computer based test

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What does SEO stand for in digital marketing?

Which social media platform is primarily focused on sharing images and short

What is the primary purpose of a landing page in a digital marketing campaign?

Which metric measures the percentage of visitors who navigate away from a website after viewing only one page?

What is the term for the practice of sending promotional emails to a list of subscribers who have opted in to receive them?

Which advertising format allows advertisers to pay only when a user clicks on their ad?

What does CTR stand for in digital advertising?

Which social media platform is known for its professional networking and job search features?

What is the primary goal of A/B testing in digital marketing?

In digital marketing, what is ROI an abbreviation for?

What is the difference between white hat and black hat SEO techniques?

What is the term for the process of optimizing a website for search engines without violating their guidelines?

What is the term for the practice of targeting users with ads based on their previous online behavior and interests?

What is the primary purpose of a marketing automation platform in digital marketing?

What is the "zero moment of truth" (ZMOT) in the context of digital marketing?

What is the term for the process of improving a website's user experience and design to increase conversions?

What is the difference between a 301 redirect and a 302 redirect in SEO?

What is the term for the practice of optimizing a website's content and structure to improve its visibility in local search results?

What is a marketing funnel, and how does it relate to digital marketing?

What is the term for the practice of optimizing a website's content to answer specific questions that users might ask search engines?

What is the primary goal of a landing page in a digital marketing campaign?

In digital marketing, what is the primary purpose of a "buyer persona"?

What is the term for a digital advertising model in which advertisers pay a fee each time their ad is clicked?

What is the significance of a 404 error page on a website, and how does it relate to SEO?

What does the term "SERP" stand for in the context of digital marketing?

What are the key components of a comprehensive content marketing strategy, and how do they contribute to overall digital marketing success?

Explain the concept of "mobile-first indexing" in SEO and its implications for website optimization.

What is the role of schema markup in SEO, and how does it impact search engine results?

Explain the concept of "quality score" in Google Ads (formerly AdWords) and its significance in paid advertising campaigns.

What is the primary goal of a conversion funnel in online marketing, and how does it help businesses achieve their objectives?